Advertising is a powerful marketing tool. It also can be somewhat frustrating. While it gives us the capability to launch new products and services and can drive increased sales and increased awareness, it may also leave us with unsettling questions. Is it a waste of money? Have I done this right? Am I using the right method, message and medium or media?
Advertising is difficult because there are no cookie-cutter tried and true answers. It involves making the right decisions, but what may be right for one company is not likely to work for the next. You want to answer your many questions. You want to be confident your dollars are out there getting a worthwhile return. You want to make smart decisions about spending your advertising dollars. In order to do so, you must ask your self If you have two things: the right reason and the right plan.
The Right Reason
If you advertise in a way that ensures you get the most out of every advertising dollar you spend, advertising can be a powerful business tool. Start at the end. What is your ultimate goal? What do you expect to accomplish? What demographic do you hope to reach? What action―or reaction―are you hoping your ad campaign will cause in your targeted demographic? How is your ad campaign going to motivate this action or reaction? Spend the time up front and make sure these objectives are crystal clear. This will not only save you from wasting money, it will make you money in the long run.
Also, bear in mind that no one knows your business the way that you do. Rely on ad people for their advertising expertise, but you’ll have to make sure the decisions they guide you to fit your company on your own. Do not make hasty decisions because of deadline pressure.
The Right Plan
Consider advertising as one aspect of your marketing plan. If you have the right plan it will enable you to coordinate your efforts and maximize their impact. Have you considered how your advertising efforts will mesh with your current marketing plan?
About Jason Brailow
Jason Brailow is a marketing specialist and President and CEO of Crush LLC. His Work encompasses radio spots, TV ads, and now, the Internet in a big way.
Crush Direct Response is already respected as a front-runner in online lead generation, building lead generation campaigns that have found broad acceptance in the Internet marketing industry.
As of August 2008, Crush have announced that they will partner with another direct marketing firm, Redline Marketing Group. Jason Brailow will continue on as President and CEO of Crush. The partnership makes Crush Direct Response one of the few companies with a broad reach in all marketing channels, including TV, radio, print, and now the Internet.
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Get Paid To Drive
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